Long Journey From Conventional Farming to Regenerative Agriculture

From Runways to Roots: Wendy’s Remarkable Journey

Wendy Mariko Johnson’s story is one of transformation and return to roots. Originally from Iowa, Wendy pursued a career in California’s fashion industry before feeling the pull back to her family’s land in Floyd County. Alongside her husband, Johnny Rankin, she took over operations at Center View Farms, managing 1,000 acres of no-till corn, soybeans, and small grains. But Wendy’s vision extended beyond conventional farming; she sought to heal the land and create a legacy of sustainability.

Her transition to organic and regenerative practices marked a pivotal shift. By incorporating prairie strips, cover crops, and experimental 60-inch corn rows, Wendy focused on improving soil health and protecting water resources. This led to the establishment of Joia Food and Fiber Farm on 130 organically certified acres, where she employs adaptive rotational grazing for sheep, cattle, hogs, and poultry. These animals aren’t just raised for market—they’re integral to the ecosystem, naturally fertilizing the soil and promoting biodiversity.

Shining in the Spotlight: Wendy’s Role in Livestock on the Land

In Livestock on the Land, Wendy is prominently featured as a real-world example of regenerative farming in action. The documentary, released in 2021 by PFI, tells the story of Iowa farmers who center livestock in their operations to build resilient, regenerative systems. Wendy’s segment showcases her holistic approach: silvopasture (grazing under trees), delayed mowing to support grassland birds, and the cultivation of perennial grains like Kernza, which enhances water infiltration and builds soil organic matter.

The film emphasizes how Wendy’s methods restore riparian areas, stabilize streambanks, and reduce pollution—key elements in combating climate change and ensuring clean water downstream. As Wendy shares in the documentary (paraphrased from her featured narrative), integrating livestock isn’t just about production; it’s about stewardship, where animals, plants, and soil work in synergy. Her story weaves into the film’s overarching message: regenerative agriculture isn’t a trend—it’s a necessity for sustainable food systems.

This ties directly into “The Story of Food” project, which encompasses the historical, cultural, and environmental journey of food production. Wendy’s work exemplifies how regenerative practices rewrite that story, moving from extractive methods to ones that regenerate the land, ensuring food security for future generations.

A Trailblazer’s Legacy: Why Wendy Inspires

Wendy’s heroism lies in her multifaceted impact:

• Environmental Stewardship: Over the past decade, she’s planted over 6,000 fruit, nut, and hardwood trees and shrubs, sequestering carbon and boosting wildlife habitat. Her focus on soil health—through no-till, cover crops, and rotational grazing—aligns with principles like those in Aldo Leopold’s land ethic, emphasizing harmony between people and the environment.
• Innovation and Leadership: As vice president of the Perennial Promise Growers Cooperative, Wendy supports Kernza growers with marketing and technical aid. She co-founded 99 Counties, a direct-marketing company for regenerative producers, and Counting Sheep Sleep Company, promoting organic grass-fed wool. These ventures prove that sustainability can be profitable, inspiring small- to mid-sized farmers.
• Mentorship and Advocacy: Wendy openly shares her successes and failures, mentoring others through PFI and beyond. Her role on the PFI board and her feature in Livestock on the Land amplify her voice, encouraging farmers to adopt regenerative practices that buffer against climate variability and build equity.

In 2024, Wendy’s efforts were recognized with the prestigious Iowa Leopold Conservation Award from the Sand County Foundation, honoring her voluntary conservation achievements. This accolade cements her status as a hero, not just for her farm’s productivity but for her dedication to a healthier planet.

Join the Movement: Redefining Food’s Future

Wendy Johnson’s feature in Livestock on the Land reminds us that the story of food is evolving—one where heroes like her lead the way toward regenerative systems. By supporting local, sustainable farmers and advocating for policies that prioritize soil health, we can all contribute to this narrative. Watch the documentary to see Wendy’s work in action, and let it inspire you to think differently about what’s on your plate.

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