Hey Farmers, You’re Not the Problem—You’re the Heroes
Let’s get something straight right off the bat: if you’re a farmer reading this while wondering how you’re going to make it through another season, you need to know something. This isn’t your fault. You didn’t fail. You’re not bad at your job. In fact, you’re probably better at your job than you’ve ever been—growing more per acre, managing more complexity, juggling more risk than any generation before you.